Blog
The making of young adults
Posted by Moe Abdou on
October 05, 2012
One of the great joys of life for me is to help someone less privileged see a better future. In a United States where we're desperately trying to maintain our economic edge, it's a great travesty to see almost seven million low-income young adults out of work and out of school. ...
The Magic of Mentors
Posted by Moe Abdou on
November 15, 2012
My first professional career was in the insurance industry - I was 20 years old, had no sales background and little knowledge of the insurance industry. And, although I struggled early on with the 'insurance agent' persona; I had the blind ambition to do what great entrepreneurs do...
Warren Bennis: Smart Leaders Collaborate
Posted by Moe Abdou on
March 03, 2011
Warren Bennis is the father of modern leadership in my opinion, the founding chairman of the Leadership Institute at USC. I think you have written probably or co-authored 30 books. The first question that popped into my mind, when you look at today’s leader, when you...
The power of the subconscious
Posted by Moe Abdou on
August 15, 2012
There's a tremendous shift taking place in society today towards a more conscious lifestyle. Concern for our economic and environmental well-being is the big reason why smart individuals are living with greater intention, making more rational and deliberate choices, and seeking a higher purpose. In speaking with world...
Insanely great loyalty
Posted by Moe Abdou on
July 11, 2012
The soul of Apple is it's people. Walk into an Apple store and you're immediately Approached with a warm personal welcome. Ask a team member about the new iPad and she Probes politely to understand your needs. Describe your problem, and she Presents an appropriate solution that you can...
Startup Communities
Posted by Moe Abdou on
December 17, 2012
In a recent accountability group assignment, I was asked to discuss my top five, all time favorite quotes and the impact, if any, they had on me? without hesitation, I remembered Margaret Mead's epic mantra - "Never doubt that a small group of committed people can change the world. Indeed,...
Lead so others will follow
Posted by Moe Abdou on
November 12, 2012
As a thought experiment, I asked 10 of my closest relationships about a leader they most admired and the inspiration that causes them to follow him or her. The names Warren Buffett, Steve Jobs, Bill Gates and Richard Branson were frequent, and the words visionary, innovative, courageous and trustworthy...
Brand loyalty is earned
Posted by Moe Abdou on
December 11, 2012
Brand loyalty is earned Today, more than ever, a brand is defined by the promises they keep. There certainly was a time when the lure of catchy advertising drew attention, but today, it's much more about peer reviews and transparency. As a consumer, I am extremely loyal to those who...
The Essence of Management
Posted by Moe Abdou on
December 12, 2012
Having been in management the majority of my professional career, I certainly believe that management is a discipline, and the only way to get better at it is to practice it with the rigor of an Olympian. Throughout my career as a manager, I've had the singular focus...
Unconscious Branding
Posted by Moe Abdou on
December 10, 2012
Unconscious Branding As entrepreneurs, we have to be exceptional marketers and brand ambassadors; but marketing, as we know it, is dead. It's no longer about the 5 Ps, catchy slogans, or a scare tactic. Today, the consumer is smart, and is way ahead of the marketer. To...