Maxims and Personal Mantra
20 maxims to 'Be in Charge' by Charlotte Beers
1. Leadership is the moment when you're in front, alone and have to convince others to follow you, but you have no proof that your direction is right.
2. Take comfort in your own frame of reference.
3. Learn to pull yourself out of the hurt and pain when others are against you.
4. Let your voice express who you are.
5. We carry ourselves way too heavily – lighten up!
6. Men look up to identify the people to influence, while women tend to work in circles.
7. As a woman, identify your most powerful traits and make people aware of how large your potential is.
8. Suzy Orman works without filters.
9. People will judge you by the way you work – your delivery. Energy, attitude, style, your reactions and responses will define you.
10. Instead of delivering through your work; step out in front and talk about your highest potential.
11. Always check in on what you believe. Take that uncomfortable edge forward without any support.
12. I had to learn it in the weeds
13. The best learning starts with making a big mistake.
14. Moments of celebrations are not the best teachers.
15. "The back against the wall club" gives you a tough mental edge.
16. I've always wanted to be Boss!
17. how can who you are be valued by the world in which you work? sometimes you have to change the world in which you work.
18. Identify the true believers who can help you accelerate your growth.
19. Marketing today is "fragmented" -
20. Do the homework and discover your essence. Then present that potential to everyone else.
Insight: The path to expressing the intangibles and revealing the invisible.
Idea: If you're clear on who you are and deliberately seek to perfect that, you'll be in charge.
Impact: Your self-esteem will multiply. You can't shake someone who's grounded in who they are.
Best Advice: It ain't personal!
Born in Texas, Charlotte Beers has combined her business insight with an innate Southern charm to become highly successful in the competitive world of advertising and marketing, which in turn took her on to the position of Undersecretary for Public Diplomacy and Public Affairs reporting to Secretary of State Colin Powell. Charlotte was named “the most powerful woman in advertising” and was called “the queen of Madison Avenue.” Featured on the cover of Fortune Magazine and Business Week Magazine as one of the most powerful women in America, her mantra of the difference between products and brands revolutionized major ad campaigns, bringing unprecedented success to her clients and the advertising agencies she managed. Charlotte began her career in advertising as an account executive at J. Walter Thompson Advertising, becoming the first female Senior Vice President in the firm's history. From J. Walter Thompson, Charlotte was called to bring her skills as a turnaround agent to Tatham-Laird & Kudner as CEO. During her time as Tatham’s CEO, their billings tripled and major accounts were brought under the company's umbrella. Her success led her to her next position as Chairman/CEO of Ogilvy & Mather Worldwide, a $5.4 billion, 8,000-employee, multinational advertising agency. In her five years with the firm, billings increased by $2 billion. Harvard Business School and many other universities still teach this best-selling case study on leadership titled “Charlotte Beers at Ogilvy.” From 2001 to 2003, she served as Undersecretary of State for Public Diplomacy & Public Affairs, taking on the task of bringing Brand America to the world, with special focus on the Middle East. For her service, Charlotte was awarded the Distinguished Service Medal, the State Department's highest honor.