David Meerman Scott is Marketing Strategist, keynote speaker, seminar leader, and author of the number one bestseller The New Rules of Marketing & PR and the hit new book World Wide Rave. He is also the co-author (with Brian Halligan) of the hit book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.
His book, The New Rules of Marketing & PR, was a BusinessWeek bestseller for six months and is now a modern business classic. It has opened people’s eyes to the new realities of marketing and public relations on the Web, a “how-to” on social media and social networking. He shows in this book new strategies, latest marketing and PR techniques using social media sites to reach buyers and be visible online.