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  • There is a price behind each choice that we make, whether we decide to have a baby, drive a car, or buy a book.

  • Sometimes the price is an important factor in our evaluation of the quality. It can even operate on people at a biological level.

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Eduardo Porter

Editorial writer and commentator

About

Eduardo Porter is an editorial writer and commentator specializing in business, regulation, trade and international economic relations.  He writes about business, economics, and many other matters as a member of the New York Times editorial board.

All of his work reflects a global outlook developed by years of writing and reporting in Mexico, South America, Japan, and the UK. He was the editor of the Brazilian edition of America Economia and covered the Hispanic population of the United States for the Wall Street Journal.

Whether he is writing about the Beatles, the price of bananas, or the cost of buying votes, he draws connections and provides intriguing insights into the role that money and price play in every aspect of our lives.

His penetrating observations reveal the profound influence of economic behavior on business, public policy, and governance.

His latest work – The Price of Everything:  Solving the Mystery of Why We Pay What We Do – fills the gap in our understanding of human activity, revealing the critical role of prices as a "motivating forces shaping our lives".

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