James A. Roberts
Professor of Marketing and Entrepreneurship
Maxims and Personal Mantra
10 Shiny Object maxims from James Roberts
1. You can never go broke underestimating the taste of the general public.
2. Normal today is broke. 70% of Americans live paycheck to paycheck.
3. People still spend to elevate their status.
4. Money and possessions aren't the path to happiness.
5. Learn to give experiences instead of presents.
6. Most unhappy people are the ones who have conflicting values.
7. Pain of paying – using credit cards to pay for things has a low pain threshold because payment is not immediate.
8. To reach Gen Y be quick, be brief and use new media.
9. As a society, we spend more when we're living in good economic times.
10.Don't pursue happiness through money.
Best Advice: [From Mom and Dad] – Work hard and good things will come from it.
Personal Mantra: Find happiness in others.
Common in mentors: They have a concern for others. They have a strong work ethic and they're not overly materialistic.
About
Dr. James Roberts is a professor of marketing and entrepreneurship at Baylor University in Waco, Texas, where he has been a faculty member since 1991. His research on compulsive buying, credit card abuse, and the way that materialism affects our quality of life has been featured everywhere from ABC World News Tonight, NPR, the New York Times, USA Today, and Cosmopolitan.
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