Only when you're clear on your end-game will you be able to develop an effective strategy. ” — Whitney Keyes Everyone is a brand - you can define yours or others will. ” — Whitney Keyes Craft your story to capture the essence of the experience that you want your clients to have. ” — Whitney Keyes Boastful language is an invitation to alienate your customers. ” — Whitney Keyes Seek partnerships that are aligned with your highest goals. ” — Whitney Keyes Copywriting is a marketer's secret weapon. ” — Whitney Keyes Whitney Keyes Forbes expert & professor of strategic communications ASK A Question THINK with Whitney Think with Whitney Keyes Close You have to login or register to join a webinar. 33voices Interview Moe Abdou Whitney Keyes Feedback Login via Facebook to add your feedback.