Before founding NeuroFocus in 2006, Dr. Pradeep was the founder and Managing Partner of Meridian Consulting, LLC, a privately-held California company specializing in governance consulting and customizing and applying GE best practices to multiple industry sectors. He is also the founder of BoardVantage, a company formed in 2000 to provide web based corporate governance platforms for corporate boards of directors. He is the author of Governance Beyond Sarbanes Oxley Five Easy Pieces, a guidebook for board members and senior corporate executives. Dr. A. K. Pradeep is the world's leading neuromarketing researcher, pioneering the application of neuroscience in marketing, advertising, and messaging. He received the Advertising Research Foundation's Great Mind Innovation Award in 2009.
Episode #54 A.K. Pradeep: A.K. Pradeep
33voices interviews A.K. Pradeep