Abby Morgan

Co-founder and CMO at CUUP


Abby Morgan is a cofounder at CUUP a direct to consumer startup focused on providing the essential bra for women with boobs. She’s been at CUUP since the conception and is responsible for overseeing brand and marketing. In her previous role she was Director of Brand Marketing for Free People responsible for content development and brand marketing strategy, including content production, social media, brand activations, event marketing and external media relations. Her most recent work has been leading the launch of new global markets and large brand partnerships (collaborations etc). 

Prior to joining Free People, Abby was a founding member of Vimeo’s Brand Studio team, Vimeo’s in-house studio for creating high-quality branded content for the world’s leading brands. As Director of Strategic Partnerships for Vimeo Brand Studios, Abby worked closely with Vimeo’s curation team to identify emerging and magnetic filmmakers that could be leveraged to create compelling narrative, documentary and experimental short films for brands. Her list of original Vimeo brand studio projects includes The Coca Cola Company, Old Spice, Chanel and The Lincoln Motor Company.