Abby Morgan is a cofounder at CUUP a direct to consumer startup focused on providing the essential bra for women with boobs. She’s been at CUUP since the conception and is responsible for overseeing brand and marketing. In her previous role she was Director of Brand Marketing for Free People responsible for content development and brand marketing strategy, including content production, social media, brand activations, event marketing and external media relations. Her most recent work has been leading the launch of new global markets and large brand partnerships (collaborations etc).
Prior to joining Free People, Abby was a founding member of Vimeo’s Brand Studio team, Vimeo’s in-house studio for creating high-quality branded content for the world’s leading brands. As Director of Strategic Partnerships for Vimeo Brand Studios, Abby worked closely with Vimeo’s curation team to identify emerging and magnetic filmmakers that could be leveraged to create compelling narrative, documentary and experimental short films for brands. Her list of original Vimeo brand studio projects includes The Coca Cola Company, Old Spice, Chanel and The Lincoln Motor Company.
Episode #1560 Abby Morgan: Our Journey of Self Discovery
“To self actualize is to self define truth for you.” CUUP Co-founder Abby Morgan’s mission is to empower women to discover our own truths and harness them to craft our most fulfilling lives. We chat about self-discovery and attuning to our intuition as ways to inspire reflection, expansion, and empowerment to live each day authentically. Abby shares how she’s learned to let go of the narratives that keep us from feeling our way through life by relinquishing the need to create meaning from them and striving to lean into the now with a sense of aliveness and possibility. Connection with ourselves and each other is essential to our wellbeing. We explore how vulnerability, unconditional love, and holding space can illuminate our shared experiences. Woven together, our unique stories create a beautiful tapestry.