Adam Alter

Professor of marketing and psychology at NYU's Stern School of Business.


Adam Alter is a New York Times bestselling author, and an assistant professor of marketing and psychology at NYU's Stern School of Business. His research focuses on the intersection of behavioral economics, marketing, and the psychology of judgment and decision-making. His work has been published widely in academia, and he has written for Slate, The Atlantic, Huffington Post, Psychology Today, and Popular Science, among other publications. In March 2013, Alter published his bestselling book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave. Drunk Tank Pink is a collection of context effectsrelationships between features of the environment and our thoughts, feelings, and behaviors, and even broader outcomes in life. Each chapter describes how a different feature affects us, beginning with the names our parents gave us at birth, and the names we in turn give to our children, companies, and hurricanes, and ending with the weather patterns that affect us all. The studies and anecdotes in Drunk Tank Pink demystify some of the puzzling quirks that shape how consumers behave and respond to marketing messages.