Barry Nalebuff

Co-founder of Honest Tea, Professor, Yale School of Management


Barry Nalebuffis Chairman of the Board and Co-founder of Honest Tea with Seth Goldman. He is the Milton Steinbach Professor of Economics and Management at Yale School of Management. He and Seth met in 1995 when Seth was a student in one of Barry's classes. An expert on game theory, Barry has written extensively on its application to business strategy. He is the co-author of Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life, the first popular book on game theory, and one used in classrooms worldwide. In his second book, Co-opetition, Nalebuff applies game theory to business strategy, with an emphasis on creating and capturing value. Problem solving and ingenuity is the topic of his third book Why Not? How to Use Everyday Ingenuity to Solve Problems Big and Small and his most recent book is entitled The Art of Strategy.