Bob Dorf

Serial entrepreneur, author.


Bob Dorf is a serial entrepreneur, often called the midwife of Customer Development, helping Steve Blank deploy it when Blank's eighth start-up, E.piphany, opened in 1996. The two have been friends and colleagues since. Dorf is co-author with Steve Blank of The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company. He also runs the firm's boutique consultancy, helping major corporations and start-ups alike effectively deploy the Customer Development process. Entrepreneurial since age 12, Dorf founded six companies, most explosive of which was Marketing 1to1 (later Peppers Rogers Group), a former Inc. 500 company.