Brian Buchwald

Co-founder and CEO of Bomoda

Brian Buchwald is the Co-founder and CEO of Bomoda. Bomoda is a consumer intelligence platform empowering brands to understand and reach their Chinese consumers.

Prior to starting Bomoda in 2012, Brian spent over 15 years working in advertising technology, digital media and mobile solutions with NBC Universal and DoubleClick. As an Executive Vice President at NBC, Brian helped oversee the creation of Hulu where he led the team from conception through its beta launch.

Interviews

Episode #1051 Brian Buchwald: The Rise of the Global Chinese Consumer

Brian discusses the buying patterns of young Chinese consumers as well as marketing strategies for luxury brands to reach the aspirational middle class.

interview

Resources

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Brian Buchwald
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Interviews

Episode #1051 Brian Buchwald: The Rise of the Global Chinese Consumer

Resources

Related People

Oz Alon

Philip Kotler

Brian Buchwald

Laura Schroff

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