Cheryl Kaplan is the Co-founder and President of M.Gemi. Founded in 2014, M.Gemi is combining old world Italian charm and quality with new tech to create luxury shoes at an affordable price.
Prior to founding M.Gemi, Cheryl served as EVP and Chief Member Advocate at Rue La La and VP of of Customer Experience at SmartBargains.com.
Episode #1368 Cheryl Kaplan: M Gemi's Modern Luxury is Retail's New Standard
Cheryl Kaplan and Jenna discuss how M.Gemi is pioneering modern luxury: Italian shoes made the old way and sold the new way. Cheryl breaks down M.Gemi’s success by explaining how they replicate the in-store experience online to drive customers to make their first purchase and then harness their insights to create must-have products that bring customers back to make an average of four purchases a year. She also takes us behind the scenes at M.Gemi, including what she hears sitting alongside the customer experience team every day and their practice of bringing in an outside stakeholder, like an engineer to a design meeting, to the first and last meeting for every new launch.