Christopher Lochhead

Entrepreneur, Category Designer, Strategic Advisor, and Best Selling Author


Chris Lochhead is an entrepreneur, category designer, former three-time Silicon Valley public company CMO, strategic advisor, authornewsletter creator and podcaster.  For over three decades, he's been on the forefront of helping leaders reimagine their perspective of modern marketing.

He co-created the new management discipline called Category Design, and has been an advisor to over 50 venture backed startups, and top-tier VC firms.  He's helped a handful of companies go public, been part of countless M&A transactions, served on many boards, been on the cover of magazines, hit the top of the author, podcast, and newsletter charts and been fired a whole bunch. 

Over the years, his work has been featured in Harvard Business Review, CNBC, CNN, Fox Business, Associated Press, The Economist, CBS News, Fortune, Forbes, Fast Company, Inc., Business Insider, and countless podcasts.