Chris Lochhead is an entrepreneur, category designer, former three-time Silicon Valley public company CMO, strategic advisor, author, newsletter creator and podcaster. For over three decades, he's been on the forefront of helping leaders reimagine their perspective of modern marketing.
He co-created the new management discipline called Category Design, and has been an advisor to over 50 venture backed startups, and top-tier VC firms. He's helped a handful of companies go public, been part of countless M&A transactions, served on many boards, been on the cover of magazines, hit the top of the author, podcast, and newsletter charts and been fired a whole bunch.
Over the years, his work has been featured in Harvard Business Review, CNBC, CNN, Fox Business, Associated Press, The Economist, CBS News, Fortune, Forbes, Fast Company, Inc., Business Insider, and countless podcasts.
Episode #1601 Christopher Lochhead: The Genius of Category Design
Perhaps the single biggest distinction between the Silicon Valley elites & the rest of the world is their ability to design & dominate a category - and few understand that better than chief evangelist, Christopher Lochhead. He rejoins Moe to recap five years' worth of insights since the release of Play Bigger.