Daniel Deneffe is the managing director of Deneffe Consulting, a strategic advisory firm. Until 2013, he was with the management consulting firm Arthur D. Little for 17 years, 12 of which as a partner. He is also a Professor of Strategy and Managerial Economics at Hult International Business School, where he holds the school's record of Professor of the Year awards, and he's the co-author (with Herman Vantrappen) of the newly released book Fad-Free Strategy: Rigorous Methods to Help Executives Make Strategic Choices Confidently (Routledge, September 2019). The book received endorsements from top level CEOs and business school professors, and reached the number one position in new releases in economics on Amazon.
Deneffe's areas of expertise are corporate and business unit strategy, marketing strategy, and pricing and sales excellence. He has applied his expertise to world-wide consulting projects across a wide range of industries. He recently appeared in numerous business journals such as Forbes, Management Today, and Harvard Business Review, and held an introductory TEDx talk on the subject of Fad-Free Strategy™.
Episode #1537 Daniel Deneffe: A Customer-Centric Approach To Strategy
Management consultant Daniel Deneffe discusses his unconventional approach to "fad-free" strategy. It starts with a deep customer immersion and works backward to take the guessing game out of strategy formation.
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