Denise Lee is the Founder of Alala: A modern activewear brand designed to empower, celebrate and uplift women.
Prior to founding Alala, Denise was VP of Business Development at Burch Creative Capital
Episode #1429 Denise Lee: How A Triathlon Inspired Activewear Brand Alala
Denise Lee and Jenna reflect on her parents giving her the courage to start Alala, how early mentors helped her launch the brand and her best advice for asking people for help. We walk through how focusing on momentum empowers us to navigate uncertain situations and be active decision-makers as well as making the critical mindset shift of truly acknowledging when we have done great work rather than solely focusing on improvement. We also talk about the practice that helps Denise maintain perspective, the importance of making time to dream big dreams and think of all of the great things that can happen to you while also being grateful for and celebrating the things that already have.