Erika Napoletano

Brand Strategist, Columnist, Devil's Advocate


Erika Napoletano is the Head Redhead at RHW Media, a brand strategy firm that helps people get UNstuck and over those annoying problems that keep them from being awesome. She's been hailed by Forbes as a "spinless spin doctor" for her BS-free perspectives on business, marketing, branding, and life in general. Erika is also a twice-published author, including The Power of Unpopular (Wiley 2012), The Insider's Guide to Egg Donation (Demos Health, 2012), a columnist for both Entrepreneur Magazine and OPEN Forum, an acclaimed speaker from TEDxBoulder 2012 (, and speaks at conferences across the U.S. on the inherent power of truth in business... or as she refers to it, the power of unpopularity.