Erin Kleinberg

CEO of Métier Creative and Founder of SIDIA


Erin Kleinberg is a self-made, serial entrepreneur and founder who runs Métier Creative responsible for ideating some of the most popular brands of today such as OUAI Haircare, Augustinus Bader, Saie Beauty (to name a few) and built The Coveteur in its heyday as co-founder. Erin's latest venture is lifestyle brand, SIDIA, which pays homage to her dear grandmother and draws inspiration by the way stories move through our past, present and future generations. With SIDIA, Erin plans to build a coveted lifestyle brand rooted in the herstories of women like Sidia's past. The SIDIA collection consists of buttery, ultra-soft Caftans, Sets and Accessories with the goal to create a versatile wardrobe staple that represents the recent rise in the comfort economy and celebration of the power of complex women across cultures, backgrounds, races and experiences.

Photography: Norman Wong