Gina Gotthilf is VP of Growth and Marketing at Duolingo: An online education platform that's changing how we learn languages with bitesized lessons you can take any time, anywhere. Since joining, Gina's helped the team grow their user base from 3 million to more than 200 million.
Prior to joining Duolingo, Gina founded and led Global Ginga where she helped US tech companies and startups grow in Brazil and other Latin American markets.
Episode #1373 Gina Gotthilf: The Growth Strategy Behind Duolingo's 200M Users
Gina Gotthilf and Jenna discuss how marketing and product roles are merging — PR and social media are no longer enough to grow your product. You have to know how to grow a product from within. She takes us behind the scenes at Duolingo’s brainstorming sessions, shares the three-part evaluation framework they use to choose A/B tests and the ones that led to the greatest increase in users. Gina also explains how Duolingo’s growth team is structured and operates — including their hiring process and cultural values — and the importance of relinquishing the quest to get credit.