Jessica Herrin is the CEO and Founder of Stella & Dot Family Brands: The leading social selling company empowering women to pursue entrepreneurship and design the lives that bring them the deepest sense of joy and fulfillment.
Prior to founding Stella & Dot Family Brands, Jessica led marketing initiatives at Dell. She co-founded her first startup WeddingChannel.com in 1998 where she was VP of Product Development until 2001. The company was sold to The Knot in 2006.
Episode #1341 Jessica Herrin: The Innovation Fueling Stella & Dot's Living Labs
Jessica and Jenna discuss how Stella & Dot Family Brands empowers women with choice and purpose to pursue entrepreneurship on their own terms. They chat about Jessica’s experiences launching the business from making jewelry in her living room, going door to door selling it and deciding to bootstrap so she could “manage the business for the mission not the quarter.” Jessica emphasizes how the team’s Day One mentality drives their innovative culture and how looking at the world with curiosity allows you to see opportunities instead of obstacles. She also shares two personal stories about the high school teacher who kicked her out of class and changed her life and the guidance counselor who taught her to doubt those who doubt you.