John Foraker

Co-Founder and CEO of Once Upon a Farm


John Foraker is the Co-Founder and CEO of Once Upon a Farm, a leading children's nutrition brand driving industry change through their commitment to organic, clean, nutritious, and delicious products. Prior to the brand, John spent more than 30 years in the natural and organic food industry running businesses with a sharp focus on sustainability and social responsibility. John was the longtime leader of Annie’s, Inc., a leading natural & organic food brand, in the US from 1999 to 2017. As CEO of Annie’s, he took the company public in 2012 under the symbol BNNY before General Mills acquired the business in 2014 for $820 million. For the following three years, John ran the Annie’s operating unit and also advised General Mills’ small business incubator 301, Inc. He was recognized as an Ernst & Young Entrepreneur of the Year® 2015 in Northern California. Foraker received a B.S. in agricultural economics from UC Davis and an MBA from UC Berkeley.