Jonah Berger
Marketing Professor at Wharton School, Speaker, Consultant, Author of NYT Bestseller
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.
Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He’s keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.
He received a BA from Stanford University in Human Judgment and Decision Making, and a PhD from Stanford in Marketing.
Interviews
-
Episode #1555 Jonah Berger: Why Understanding is the Key to Influence
No business exists without a customer; and no customers exist without marketing outreach - So, how is it that two businesses selling the same exact product/service can have vastly different results? Wharton Marketing Professor, Jonah Berger rejoins Moe Abdou to discuss the science of influence and why it starts with deep understanding.
Resources
Related People
-
Dale Brown
Author, Memoirs from LSU Basketball, Legendary Basketball Coach View -
Shaun Tomson
Professional Surfer, Author, Businessman View -
Steve Cone
Author, Speaker and Marketing Maven, Epsilon Chief Marketing Officer View -
Sarah Caldicott
Teaching people how to think like an Innovator View