As an innovative leader and transformative brand builder, Kendra Bracken-Ferguson is a Founder and entrepreneur. Over the last two decades, she has built a business portfolio that expands operations, venture capital, board roles, and C-suite leadership.
Kendra has helped create, build, and monetize over 200 influencer-driven brands from idea inception to acquisition through data-led strategies that have successfully generated over $100M in revenue through e-commerce and retail.
She was named one of Essence Magazine's Top 28 executives in Beauty, is a Co-Founder of BeautyUnited: a coalition of of senior executives across the Beauty and Wellness industry who mobilize their network to amplify social issues that impact the Beauty community at large, and is on the Advisory Board of Blushington.
After a long-standing business relationship with Halle Berry, the two launched rē•spin, Halle’s new health and wellness brand in 2020. She is currently the Founder of BrainTrust, a global agency focused on building transformative brands of the future through brand management, representation, and development.
Kendra resides in Los Angeles with her husband Pleas, their daughter Tierra, and their dog Stone.
Episode #1566 Kendra Bracken-Ferguson: Joy as a Compass
Carpe Diem. It’s the belief that inspires BrainTrust Founder and rē•spin CEO Kendra Bracken-Ferguson to create her spectacularly full life. My favorite thing about Kendra is her vibrant optimism. We chat about how to cultivate joy through gratitude and focus on the positive by asking: What is the best thing that can happen?
Our authenticity stems from our relationship with ourselves and influences our ability to step into our power. We discuss how stillness enables us to be our true selves and prioritize what matters most. With faith as the throughline of her life, Kendra shares her “Turn fear into faith” prayer and the extraordinary nights she’s woken up to get down on her knees and pray. She’s learned that those prayers for peace, patience, and strength always precede the days she needs them.