Kendra Bracken-Ferguson

Founder of BrainTrust and CEO of rē•spin


As an innovative leader and transformative brand builder, Kendra Bracken-Ferguson is a Founder and entrepreneur. Over the last two decades, she has built a business portfolio that expands operations, venture capital, board roles, and C-suite leadership.  

Kendra has helped create, build, and monetize over 200 influencer-driven brands from idea inception to acquisition through data-led strategies that have successfully generated over $100M in revenue through e-commerce and retail.

She was named one of Essence Magazine's Top 28 executives in Beauty, is a Co-Founder of BeautyUnited: a coalition of of senior executives across the Beauty and Wellness industry who mobilize their network to amplify social issues that impact the Beauty community at large, and is on the Advisory Board of Blushington.

After a long-standing business relationship with Halle Berry, the two launched rē•spin, Halle’s new health and wellness brand in 2020.  She is currently the Founder of BrainTrust, a global agency focused on building transformative brands of the future through brand management, representation, and development.

Kendra resides in Los Angeles with her husband Pleas, their daughter Tierra, and their dog Stone.