Liya Shuster-Bier is the founder and CEO of Alula the radically honest resource making cancer less lonely. On January 11, 2018, on the cusp of her 30th birthday, six months after graduating from Wharton, Liya was diagnosed with a rare form of non-Hodgkin lymphoma. Taking the knowledge gained from her experience, Liya built Alula to support people, families, and friends through the entire lifecycle of cancer, from diagnosis and treatment to recovery and (sometimes) bereavement.
Prior to Alula, Liya built a career in community development and impact investing, partnering with mayors and governors across the country to create innovative financing solutions that improved community outcomes. She started her career at Goldman Sachs, on the corporate currency derivatives team. In addition to receiving her MBA in Entrepreneurial Management from The Wharton School, Liya is a proud Dartmouth alum, native Queens girl, and an immigrant.
Episode #1579 Liya Shuster-Bier: Building Your Love Army
How would you approach what matters most if you truly grasped that time is finite?
As a two-time cancer survivor in her early 30s, Liya Shuster-Bier puts her priorities at the center. Today, she views life through a venn diagram of fulfillment: “Investing every minute you have into your heart, your happiness, other people’s hearts, and other people’s happiness.” She credits her love army with inspiring her strength and orients her life around the “kaleidoscope of human connection.”
Though Liya’s funneled her purpose into Alula - a first of its kind platform making cancer less lonely - she has a new perspective on achievement. She’s traded her past hustle for one that is rooted in sustained nourishment. Her wisdom inspires us to examine life’s big questions and follow our heart answering them.