Liz Nickles

President at Black Label Brand Development, Management Consulting


Liz Nickles is a specialist in branding, marketing and strategic vision with deep expertise in global branding and change management in complex and highly matrixed organizations. Her background synthesizes an uncommon combination of leadership at global financial institutions, advertising agencies and market-driven brands. In addition, Ms. Nickles has been co-founder of a strategic research company that focuses on quantifying and tracking strategic trends. As Senior Vice President, Chief Marketing Officer at FTI Consulting, a $1.6 billion global consulting firm, she was responsible for all branding and marketing initiatives. Her experience includes C-level initiatives for U.S. Trust, J.P. Morgan, Julius Baer and Credit Suisse First Boston. As founder and President of Black Label Financial Brand Development, she led successful branding and integrated marketing initiatives both in the U.S. and globally for companies including U.S. Trust; Bank of America Private Wealth Management; JP Morgan Investment Bank and JPMorgan Chase name a few. Ms. Nickles has been awarded top marketing industry honors, including the EFFIE, EFFIE, CLIO and Advertising Woman of the Year. She is the author of 11 books, including Brandstorm: Surviving and Thriving in the New Consumer-Led Marketplace, about branding in the digital age, and The Change Agents: Decoding the New Work Force and Workplace.