Mara Einstein

Professor of Media Studies


Mara Einstein ( @drmeinstein on twitter )has been working in or writing about the media industry for the past 20 years. She has enjoyed stints as an executive at NBC, MTV Networks, and at major advertising agencies working on such accounts as Miller Lite, Uncle Ben's and Dole Foods. Dr. Einstein is the author a number of books, most recently Compassion, Inc.: How Corporate America blurs the line between what we buy, who we are and those we help (University of California Press, 2012). This work examines the growing trend of promoting and selling consumer products as a means to fund social causes and effective social change. It builds on her continuing research into the effects of consumerism on social and cultural institutions, ideas considered at length in her last book, Brands of faith: Marketing religion in a commercial age (Routledge, 2007), a critique of promoting religion in today's consumer-oriented culture.Dr. Einsteinhas written for Newsday and Broadcasting & Cable as well as having her work appear in academic journals and edited texts. She is continuing her work in social innovation and consumer culture theory. Dr. Einstein is a Professor at Queens College and an independent consultant.