Seedling Relies on Childhood Curiosity to Inspire a Creative Team

On a recent flight home, I spent over an hour browsing a children’s play website, completely enamored by sets like Design Your Own Superhero Cape and Invent Your Own Insects. After sharing Seedling with everyone I know, despite few of my friends having children, I wondered why the brand struck a such a meaningful chord with me.

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eero Designs Wi-Fi for the Smart Home Era

Nikhil Basu Trivedi, Principal at Shasta Ventures, recently distinguished exceptional founders by their ability to prioritize. “It all comes back to prioritization, speed, paranoia, and knowing that if you don’t iterate, even after finding product market fit, you can be disrupted by the next product,” he says.

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How to Make Flexibility Your Startup’s North Star

When Alexis Maybank discusses how photographers utilize Project September - an app making the visual world instantaneously shoppable - she describes it as a “living portfolio where they can unlock new relationships with viewers.” The demographic is different than the fashion bloggers and influencers the New York-based team expected.

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How Exo is Taking Cricket Flour Mainstream

If you follow Exo on Instagram, you’ve encountered photos of customers enjoying their cricket flour protein bars in a variety of delicious combinations. Founded in 2014, the New York startup pioneering the education and consumption of cricket flour, as well as insect protein at large, has cultivated a significant following much faster than the founders were expecting.

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AccelFoods Pioneers the Future of Food

What do coconut caramels, dairy free ice cream, and dark chocolate almond butter have in common? Aside from enticing your sweet tooth, they are all products that have received investments by AccelFoods: A three-year-old investment fund for food startups. Founders and Managing Partners Lauren Jupiter and Jordan Gaspar were one of our first 33founders interviews in 2014.

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How Inclusion Made Food52 the Web’s Hungriest Community

Before launching Food52, Amanda Hesser, and Merrill Stubbs spent their nights and weekends testing over 1,400 recipes for The Essential New York Times Cookbook: Classic Recipes for a New Century. The experience laid the foundation for their co-founder relationship which is as fluid as the ebbs and flows of two chefs collaborating in the kitchen.

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x.ai Unveils the Future of Artificial Intelligence

When Dennis R. Mortensen hired his founding team members at x.ai, he pitched them by illustrating his vision of a world where everyone has a personal assistant to schedule their meetings. Recognizing the complexity of the challenge, he concluded by saying: “We may die trying.”

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WeFestival Aims to Make Women Stronger Entrepreneurs

Since launching in December 13,000 messages have been sent across 22 channels in the Women’s Entrepreneur Festival Slack community. Ranging from questions about beta-testing to fundraising, or simply asking for advice, the community thrives on WeFestival’s founding mission to fulfill women’s unique need to connect and be heard.

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