The Human Brand

I have a good friend, Gregg C., who does a superb job coordinating the complex risk management needs of super affluent clients around the world. Gregg is the consummate pro - not only does he have a real time pulse on industry trends; more importantly, he has a infectious yearning to contribute...

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The Execution Shortcut

Garry Kasparov is perhaps the greatest chess player of all time. For nearly 20 years, from 1986 until his retirement in 2005, he was ranked No. 1 in the world by Elo rating; and despite not being mentioned in the same vain as the great athletes of our time, few would rival his work ethic. In studying ...

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True Story

A good business always improves the lives of its customers, but a great one is embedded in everything they do. Think for a moment about the brands that you choose to make part of your life from the food that you eat to the lifestyle you lead, its likely that your choice of products perfectly align...

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Highly Recommended

The highest compliment that any business can receive is to be referred, or as Paul M. Rand suggests, Highly Recommended. Regardless of the size and scope of your business, a referral is a sign of trust and a strong indicator that you've delivered on your value proposition. Theres no shortage of...

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Engagement is behavior

During a recent two-day trip to San Francisco, I was reminded of what it feels like to be in the presence of a company destined for greatness. I was invited to facilitate a leadership retreat for an Appdevelopment company who is in the midst of an amazing growth trajectory. Within the span of 14 months...

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Marketing in the Participation Age

It used to be that a brand was judged not only by the reliability of its product, but as much by the impact of its advertising. Not too long ago, advertising was a one way medium with brands spending millions for the exposure and emotional resonance that they perceived possible. I have tremendous...

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60 Minute Brand Strategist

The hallmark of a brand rarely ends with delivering on a promise. More and more today, consumers are demanding real-time relevance and highly customized solutions which are hardly ever static. A few weeks ago, we profiled the rise ofHonest Tea,the extraordinary story of a...

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Compelling People

One of the great privileges of my life has been the opportunity to coach my son, Adam'sPop Warner Football team during the three years that he played. Not only was it an incredible bonding experience; more importantly, it was an opportunity to embark on a meaningful goal, to...

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Mission In A Bottle

The story of Honest Tea is one of passion, grit, and smarts. When the young student,Seth Goldman,emailed his wise former professor at Yale, Barry Nalebuffabout that idea for a less sweet beverage; both had a hunch that there was a big void in the beverage space. That passion was...

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Great Work

There's a small, unassuming pizza pub in suburban Chicago called Nick's Pizza Pub that continues to have a huge impact on its surrounding community. This one of a kind restaurant was founded byNick Sarilloin 1995, with the purpose of providing his community, an unforgettable place; to...

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