On a recent flight home, I spent over an hour browsing a children’s play website, completely enamored by sets like Design Your Own Superhero Cape and Invent Your Own Insects. After sharing Seedling with everyone I know, despite few of my friends having children, I wondered why the brand struck a such a meaningful chord with me.
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When Alexis Maybank discusses how photographers utilize Project September - an app making the visual world instantaneously shoppable - she describes it as a “living portfolio where they can unlock new relationships with viewers.” The demographic is different than the fashion bloggers and influencers the New York-based team expected.
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If you follow Exo on Instagram, you’ve encountered photos of customers enjoying their cricket flour protein bars in a variety of delicious combinations. Founded in 2014, the New York startup pioneering the education and consumption of cricket flour, as well as insect protein at large, has cultivated a significant following much faster than the founders were expecting.
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Gibson Biddle, Netflix’s former VP of Product Management, shares a powerful insight in First Round Review about finding and establishing your company’s “something bigger.” “At the heart of “something bigger” is one question,” he says. “What will you do for your customers — and more importantly, for the world at large?"
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Before launching Food52, Amanda Hesser, and Merrill Stubbs spent their nights and weekends testing over 1,400 recipes for The Essential New York Times Cookbook: Classic Recipes for a New Century. The experience laid the foundation for their co-founder relationship which is as fluid as the ebbs and flows of two chefs collaborating in the kitchen.
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Since launching in December 13,000 messages have been sent across 22 channels in the Women’s Entrepreneur Festival Slack community. Ranging from questions about beta-testing to fundraising, or simply asking for advice, the community thrives on WeFestival’s founding mission to fulfill women’s unique need to connect and be heard.
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In 2007, Karen Appleton and Aaron Levie purchased the domain name box.org to predicate the non-profit arm that would exist in the company’s future. They didn’t know when the initiative would launch but it was always on their minds.
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As the dire need for diversity pulsates through the startup community, HoneyBook is among the rare companies comprised of 60% women. When I acknowledged Shadiah Sigala and Oz Alon's, two of the company’s founders, proactive approach to company building, they surprised me by redefining diversity.
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The average cost of a loaf of cashew sourdough bread (made from raw cashews and eggs) is $10. Upwards of $18 if the cashews are organic. Yielding 18 slices of bread, one loaf makes two sets of lunches for my family of four. Needless to say, sourdough isn't a staple in our diet.
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When the founders of Hotwire reflect on launching one of the first online travel websites in 2000 they describe the early days as “complete and utter chaos. We raised $75 million, hired 100 people and grew as quickly as we could,” Gregg Brockway, the company’s former Chief Product Officer, said. Hotwire was acquired by Expedia in 2003, where Gregg and his co-founders Eric Grosse, Karl Peterson, and Spencer Rascoff remained to lead the team.
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