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Seedling Relies on Childhood Curiosity to Inspire a Creative Team

On a recent flight home, I spent over an hour browsing a children’s play website, completely enamored by sets like Design Your Own Superhero Cape and Invent Your Own Insects. After sharing Seedling with everyone I know, despite few of my friends having children, I wondered why the brand struck a such a meaningful chord with me.

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How to Make Flexibility Your Startup’s North Star

When Alexis Maybank discusses how photographers utilize Project September - an app making the visual world instantaneously shoppable - she describes it as a “living portfolio where they can unlock new relationships with viewers.” The demographic is different than the fashion bloggers and influencers the New York-based team expected.

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How Exo is Taking Cricket Flour Mainstream

If you follow Exo on Instagram, you’ve encountered photos of customers enjoying their cricket flour protein bars in a variety of delicious combinations. Founded in 2014, the New York startup pioneering the education and consumption of cricket flour, as well as insect protein at large, has cultivated a significant following much faster than the founders were expecting.

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How Inclusion Made Food52 the Web’s Hungriest Community

Before launching Food52, Amanda Hesser, and Merrill Stubbs spent their nights and weekends testing over 1,400 recipes for The Essential New York Times Cookbook: Classic Recipes for a New Century. The experience laid the foundation for their co-founder relationship which is as fluid as the ebbs and flows of two chefs collaborating in the kitchen.

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WeFestival Aims to Make Women Stronger Entrepreneurs

Since launching in December 13,000 messages have been sent across 22 channels in the Women’s Entrepreneur Festival Slack community. Ranging from questions about beta-testing to fundraising, or simply asking for advice, the community thrives on WeFestival’s founding mission to fulfill women’s unique need to connect and be heard.

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How to Ignite Your Team's Superpowers

As the dire need for diversity pulsates through the startup community, HoneyBook is among the rare companies comprised of 60% women. When I acknowledged Shadiah Sigala and Oz Alon's, two of the company’s founders, proactive approach to company building, they surprised me by redefining diversity.

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Maintain Your Company's Pulse: Four Processes to Streamline Scaling

When the founders of Hotwire reflect on launching one of the first online travel websites in 2000 they describe the early days as “complete and utter chaos. We raised $75 million, hired 100 people and grew as quickly as we could,” Gregg Brockway, the company’s former Chief Product Officer, said. Hotwire was acquired by Expedia in 2003, where Gregg and his co-founders Eric Grosse, Karl Peterson, and Spencer Rascoff remained to lead the team.

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