Two Beats Ahead

Two Beats Ahead


Two Beats Ahead: What Musical Minds Teach Us About Innovation is written by R. Michael Hendrix and Panos A. Panay. 

R. Michael Hendrix is a Partner and the Global Design Director at design and innovation consultancy IDEO, where he has worked on everything from home goods to homeland security. His illustrious 25+ year career has made him a sought after speaker delivering keynotes at Fast Company, WIRED, SXSW, AIGA, FUSE, HOW, Design Management Institute, Sonar Plus and Moogfest. Michael is also an Assistant Professor of Music Business/Management at Berklee College of Music and a regular guest lecturer at universities across the globe. Under his moniker R.M.Hendrix, Michael has released a half dozen recordings of critically acclaimed experimental, noise pop. 

Panos A. Panay is the Senior Vice President for Global Strategy and Innovation at Berklee College of Music, the founder of the Berklee Institute for Creative Entrepreneurship (BerkleeICE) and a fellow at MIT Connection Science. He is also the founder of Sonicbids, a leading platform for bands to book gigs and market themselves online, as well as co-founder of the Open Music Initiative. He has spearheaded multi-disciplinary collaborations between Berklee and MIT; the design firm IDEO; and Brown University. Panay has been named to Fast Company's "Fast 50" list, IncMagazine's "Inc 500," and named as one of Boston Globe's "Game Changers" among other awards and honors. He has spoken about the future of the music industry on programs such as CNBC's Squawk Box, at events such as the World Economic Forum at Davos, Switzerland and has delivered keynote addresses at events and universities around the world.