33voices interviews Chuck Martin
Do you remember what life was like before the iPhone and the App store? It's hard to believe that in just a few years, smartphones and the iPhone in particular, has revolutionized the way people behave, interact, consume and live. Whether we're comparison shopping, gaming or updating our status, mobile has become very personal and has created incredible opportunities for marketers to get more intimate. Five billion people own cell phones and as Chuck Martin points out, in The Third Screen - "the world gone mobile is not a simple story of technological change, it is a story of fundamental shiftin consumer behavior that are forever changing the practice of marketing and how you should view its application with your business." The Untethered Consumer is now in charge and to reach them requires 'getting personal'