Episode #341 Debra Kaye: Red Thread Thinking.


33voices, interviews Debra Kaye, author of Red Thread Thinking.


Debra Kaye

Innovation and trends expert, contributor to Fast Company. View Full Profile

Everything Old is New

The making of a brand is lifetime endeavor.  It's one that starts by deeply connecting with your values and lives on when others are moved by them.  A good friend shared a restaurant experience recently that captured that essence for me - During a recent visit to the fashionable NoMad restaurant in New York City, he engaged his waiter in sharing the philosophy behind the uber-cool NoMad brand.  His waiter opted instead for show and tell, and walked Patrick to the kitchen where he showed him a  framed white portrait with 11 words meticulously positioned on it; including Loose, Alive, Enduring, Original, Thoughtful and Satisfaction.  He went on to explain that each of their restaurants is distinguished by a unique theme with this one being -The Rolling Stones - 'that's what we stand for, and every action any of us takes, serves one of those eleven words'.  Brand maven, Debra Kaye tells me that 'A brand is a personalty' and in her latest book - Red Thread Thinking - she explains why "everything old is new."