33voices interviews Nikhil Arora, co-founder of Back To The Roots.
Greatness is a conscious choice
Entrepreneurs are dreamers and the best ones always dream of doing what others never thought possible. Turning waste into a gourmet food delicacy is one such idea born out of the ingenuity of two UC Berkeley students , Alejandro Velez & Nikhil Arora, just a few months prior to graduation. In addition to their boundless optimism; what sets this duo apart is their relentless appetite for building a business that matters; and that always starts and ends with the customer. Observe Alex & Nik from a distance and you see two emerging entrepreneurs who understand that 'greatness is not a function of circumstances….', as Jim Collins says '… greatness is largely a matter of conscious choice, and discipline'. In my conversation with Nikil, you'll quickly see why Back To The Roots is destined for greatness - --