Episode #349 Nikhil Arora: Episode #476 I Nikhil Arora


33voices interviews Nikhil Arora, co-founder of Back To The Roots.


Nikhil Arora

Co-Founder, Back to the Roots View Full Profile

Greatness is a conscious choice

Entrepreneurs are dreamers and the best ones always dream of doing what others never thought possible.  Turning waste into a gourmet food delicacy is one such idea born out of the ingenuity of two UC Berkeley students , Alejandro Velez & Nikhil Arora, just a few months prior to graduation.  In addition to their boundless optimism; what sets this duo apart is their relentless appetite for building a business that matters; and that always starts and ends with the customer.  Observe Alex & Nik from a distance and you see two emerging entrepreneurs who understand that 'greatness is not a function of circumstances….', as Jim Collins says '… greatness is largely a matter of conscious choice, and discipline'.  In my conversation with Nikil, you'll quickly see why Back To The Roots is destined for greatness - --