Episode #454 Peter Shankman: Nice Companies Finish First

Medium

33voices, interviews Peter Shankman, author of Nice Companies Finish First.


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Peter Shankman

Author, Angel Investor, Marketer, Dell Entrepreneur-in-Residence, NASA advisor, HARO Founder, Ironman, Skydiver. View Full Profile

Nice Companies Finish First

One of Confucius's most celebrated teachings was a negative variation of The Golden Rule when he said 'What you do not wish for yourself, do not do to others'. He took it a step further after being asked by a disciple if ''there was one word that could guide a person throughout life?"  He replied, "How about 'reciprocity!"  

"Never impose on others what you would not choose for yourself."  I've let that timeless piece of wisdom guide my actions ever since I can remember, and as simple as that seems, rarely do you find it applied in business - particularly when it relates to customer service.  As  consumers, our expectations continue to diminish, and as Peter Shankman likes to say, "treat me one level above crap, and I'm happy."  In his latest book, Nice Companies Finish First, Peter tells you why 'nice' is your most important customer service strategy ----