Episode #532 Gregg Lederman: Outbehave Your Competition to Create Customers for Life


33voices interviews Gregg Lederman, author of ENGAGED!


Gregg Lederman

Author, Speaker, CEO of Brand Integrity Inc. View Full Profile

Engagement is behavior

During a recent two-day trip to San Francisco, I was reminded of what it feels like to be in the presence of a company destined for greatness.  I was invited to facilitate a leadership retreat for an Appdevelopment company who is in the midst of an amazing growth trajectory.  Within the span of 14 months, not only have they grown from an idea in Southeast Pennsylvania to a team of 80 highly engaged developers and designers in Silicon Valley; more importantly, they’re attracting this elite talent from some of the Valley’s most admired brands. 

This Impromptu brainstorming session was suggested by the young founder, who at only 23 years old, is wise beyond his years.  While he’s excited about this massive early success, he’s also concerned that it might disrupt the intimacy of his startup.  In his book, ENGAGED!, Gregg Lederman defines eight principles that will prevent that from happening, and training is only 1% of the equation; here’s why!