Episode #1156 Daina Trout: How 'Follow Your Gut' Became Health-Ade's Mission

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The interview video

Daina and Jenna discuss the evolution of Health-Ade and how the brand remains true to their convictions about quality food while scaling. 


Daina Trout

CEO and Founder of Health-Ade Kombucha View Full Profile

Learning Points

  • The health benefits of kombucha, a fermented tea that is rich in probiotics and healthy acids 
  • Why Health-Ade stands by their convictions about food and is committed to continuing to use their two and a half gallon jars to ferment and brew their kombucha; As well as how they approach these conversations with potential investors and partners 
  • How to decide which parts of your business to operationalize as you scale and the aspects that will always require your human touch 
  • Reframing problems as opportunities and how it alters your team’s thinking 
  • The first questions Health-Ade team members ask potential hires and why they are never focused on past experience or skills 
  • How to create an environment where your team members feel comfortable failing and learning, and how to respond when they do
  • An inside look into Health-Ade’s design process creating their recently released bottle and why the team doesn't strive for perfection
  • Why Daina relies on Maya Angelou’s quote - I did then what I knew how to do. Now that I know better, I do better.” - to shape her entrepreneurial journey 
  • The real meaning of Health-Ade’s tagline “Follow your gut” and “why everything you need to succeed is already within you.”