Amit and Jenna discuss how messaging is shaping the future of customer experience.
- Why bots can never replace humans and the power of personalization
- Harnessing messaging to build long-term relationships with your customers - You can only dive into the details when you have a human to human interaction
- The key to sales success - Following up - and how to optimize the process utilizing messaging
- Balancing familiarity with innovation in technology products; “Anything you can do to reduce the cognitive load for users, especially in the first experience, is always a win.”
- How to create content that amplifies your customers’ businesses and inspires others to use your product in new ways (Learn more from Heymarket's Medium channel)
- Why you can never predict who will use your product and how to design it with a variety of customers in mind. Always ask: How can we build this feature to be used across a number of verticals?
- Why Heymarket measures success as if it was a consumer product and how that helps them improve their software