Episode #1262 Amit Kulkarni: How Heymarket is Leading the Messaging Revolution

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Amit and Jenna discuss how messaging is shaping the future of customer experience. 


Amit Kulkarni

Co-founder and CEO of Heymarket View Full Profile

Learning Points

  • Why bots can never replace humans and the power of personalization 
  • Harnessing messaging to build long-term relationships with your customers - You can only dive into the details when you have a human to human interaction 
  • The key to sales success - Following up - and how to optimize the process utilizing messaging 
  • Balancing familiarity with innovation in technology products; “Anything you can do to reduce the cognitive load for users, especially in the first experience, is always a win.” 
  • How to create content that amplifies your customers’ businesses and inspires others to use your product in new ways (Learn more from Heymarket's Medium channel
  • Why you can never predict who will use your product and how to design it with a variety of customers in mind. Always ask: How can we build this feature to be used across a number of verticals?
  • Why Heymarket measures success as if it was a consumer product and how that helps them improve their software