Episode #850 Claudia Azula Altucher: How to Become An Idea Machine

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Moe and Claudia Azula Altucher discuss the power of getting the mind in top shape and how to build your idea muscle daily.


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Claudia Azula Altucher

Podcast Host and Yoga Teacher View Full Profile

You’re Already an Idea Machine

What would you do if you had 3,650 ideas? Would it ignite a spark in you to take action, regardless of how small? Would it make for more interesting conversations with those you most admire? And perhaps most importantly, would it reveal a side of you that you knew always existed, but was never able to trigger it? Well, lucky for us because those were exactly the type of questions that inspired Claudia Azula Altucher to write her book, Become An idea machine: Because Ideas Are The Currency of the 21st Century, and reinvigorate her entrepreneurial journey.    

As a renowned Yoga instructor whose job is to help us quiet the chatter in our minds, Claudia discovered that “the more value you bring to the world with your ideas, the more value you will bring to yourself, your family, and your community.”

Living with the ultimate of idea machines, her husband, James Altucher, Claudia saw first hand that with the right discipline, generating ideas is a practice that with the right mental framework, not only can be developed, but strengthened.  

In her book, she’ll guide you through a series of thinking exercises that start off simple, but gradually get tougher and will take total dedication to experience its full benefit.  During this conversation, I wanted to put particular emphasis on her personal journey, as it’s a fascinating journey, and in the process we focus on the following topics:

  • The big epiphany that emerges during the first 180 days

  • Why gratitude is a catalyst for hidden ideas

  • Framing the questions that ignite a flow of ideas

  • The morning ritual that she never neglects

  • Why anxiety is an idea primer

  • How shifting from a ‘to-do’ list to ‘I did’ list impacts your brain

  • The wisest saying that she’s ever heard