Moe and MJ Gottlieb discuss how to run a business by knowing what "not" to do.
What NOT to Do to Succeed in Business
In his Essay collection, Mindfire: Big Ideas for Curious Minds, Scott Berkun does an eloquent job of reminding us to appreciate each of our mistakes, and to never take for granted the discoveries that they often reveal. Learning from your mistakes requires humility and resolve, still it’s these three things that are likely to inspire learning:
Putting yourself in situations where you can make interesting mistakes
Having the self-confidence to admit to them
Being courageous about making changes
MJ Gottlieb has spent his life building businesses — five to be specific and a non-profit — and rarely will you find someone more candid about his missteps. In his book, How to Ruin A Business Without Really Trying, he chronicles 55 lessons that, if you’re ever try to build a business, you’re likely to find scary familiar.
Here’s a glimpse of the topics he and I explore:
How winners gain their edge
The keys to managing your emotions
How not to handle money
The right pitch to potential investors
The golden rules of attracting and retaining top talent
Why you shouldn’t grow too quickly
- The characteristics of a modern brand