Episode #1390 Peter Rahal: How RXBAR Changed The Protein Bar Industry

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Peter Rahal and Jenna discuss how the nature of RXBAR's product influences their culture — the constraints are a mindset — and why every team member makes bars. We chat about your values as your constitution and how to turn them from principles into practice. Peter walks us through the company’s founding days from making bars in his parents’ kitchen to running the business from his cell phone for 18 months and feeling miserably uncomfortable clawing for growth as a CPG brand. We also dive deep into EQ, including understanding your team’s leadership and communication styles, what motivates them, and making gratitude a cornerstone of your internal and external culture with a “Gratitude Dashboard.”


Peter Rahal

CEO, President, and Co-founder of RXBAR View Full Profile