Episode #554 Mark Levy: The Power of Why

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Moe Abdou interviews Mark Levy, founder of Levy Innovation.


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Mark Levy

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Writing an Elevator Speech “Lifelike in the Extreme”

To prepare for a workshop I’m giving, I’ve spent hours doing exploratory writing on how to create an elevator speech.

On the page, I’ve asked and answered questions like, “What’s an elevator speech supposed to accomplish?,” “What are the best ones I’ve heard?,” and “What are the worst ones?”

I’ve also made a list of elevator speech ingredients. Most of them, naturally, are the things you’d expect. A good speech mentions one’s target market, product or service, and benefits to the customer.