Episode #1051 Brian Buchwald: The Rise of the Global Chinese Consumer

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The interview video

Brian discusses the buying patterns of young Chinese consumers as well as marketing strategies for luxury brands to reach the aspirational middle class.


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Brian Buchwald

Co-founder and CEO of Bomoda View Full Profile

Learning Points

  • How brands can understand and adapt to the buying patterns of young Chinese consumers

  • Marketing techniques to reach the aspirational middle class

  • How to streamline a valuable in-store buying experience for Chinese travelers

  • The power of partnering with Chinese Key Opinion Leaders to influence consumers

  • Brian’s experiences launching and bootstrapping Bomoda