Episode #1312 Tara-Nicholle Nelson: The Transformational Consumer

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Moe Abdou is joined by consumer maven, Tara-Nicholle Nelson to explore the making of a transformational consumer.


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Tara-Nicholle Nelson

CEO of Transformational Consumer Insights View Full Profile

The Making of a Transformational Consumer

Tara-Nicholle Nelson is a marketing genius who has made it her life’s work to translate consumer insights into measurable results.  From her early days of selling real estate to the well-documented impact that she had as the Vice-President of Marketing for MyFitnessPal, Tara has always had a knack for transcending the transaction.  To her, marketing is never about making a sale - rather, it’s a deep human connection that touches the core of one’s highest aspirations.  

Her latest book - The Transformational Consumer:  Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser - will not only dissect her approach; but more importantly, will provide you with the exact blueprint to reimagine your own marketing.  Here’s a glimpse inside her thinking: 

  • The evolution of modern marketing
  • The one thing that brands - regardless of industry or size - have to get right
  • Reaching 100 million users at MyFitnessPal 
  • Who is a transformational consumer
  • The marketing lifecycle of a startup 
  • The contrast between a product first and problem first company
  • The concept of leveling up questions

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