Episode #1428 Fred Kofman: Why Meaning Matters at Work

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Google advisor for leadership development, Fred Kofman joins Moe Abdou to discuss why leaders who prioritize meaning & purpose consistently outperform their competitors & ignite greatness in others.  


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Fred Kofman

Advisor, Leadership Development at Google View Full Profile

Why Meaning Matters at Work

In the Bhagavad Gita, Lord Krishna inspires Arjuna to “... go fight your war, do your dharma, express everything as a sacrifice to me, but that doesn’t mean you’re going win - don’t count on winning, count of being proud of doing everything as a sacrifice to your higher value - if you keep that as the North for your moral compass - no matter what happens I can express my highest values in a most moral way..” 

Hearing Google advisor and leadership development aficionado, Fred Kofman recount those words made me think of my own life in leadership and times when I was young, inexperienced and yearning for that nudge from someone I could look up to.  There were many examples, but few who exemplified the depth of character that it takes to demonstrate what it means to serve a higher purpose.  

As human beings, we all crave meaning - each of us is looking for someone to be, something to do, and someone to look up to - because what is life without purpose, really?  In finance during the 80s and 90s, that meaning dialogue wasn’t board room conversation; in fact, it was our singular mission to achieve our financial targets - and while that enriched my life professionally, I had always known something to be missing personally.    

In his latest book - The Meaning Revolution:  The Power of Transcendent Leadership, Fred Kofman does a masterful job of crafting a modern leadership narrative - one that not only starts with a higher calling, but strives for a contribution that goes way beyond individual or organizational excellence.  If you’re one who feels something missing in your life personally or professionally, you’ll find this conversation particularly impactful.  Here’s a sample of the questions we explore:

  • What Transcendent leader prioritize?
  • The difference between formal and moral authority?
  • The four common traps that lead to an organization to spiral?
  • Why immorality is the ultimate motivator?
  • Why numbers lie?
  • Why it means to die before you die?
  • Why is meaning is so elusive for individuals and businesses alike?
  • Resources:
    • Follow Fred Kofman 
    • Get the Meaning Revolution 
    • Get Conscious Business