Celebrity Branding You!
Each of us is a brand. Our actions reveal our character and our character defines our identity. We're living in an age where there's no hiding; the good, the bad and the ugly is one click away. 'It's that simple -- and that hard. And that inescapable."
It's time for all of us to take a lesson from celebrity branding expert Nick Nanton and become 'the one person' in our niche for people to seek out. "Personal branding seeks to shape the way an individual is perceived by his or her audience, whoever that audience may be. That typically includes seeking to brand oneself as an expert in a particular field." And what makes you stand out from the crowd? Your story. Nick teaches you how to tell it like a celebrity.
- How MeUndies Made Merchandising Their Competitive Advantage — When MeUndies thinks about their underwear subscription service they compare themselves to Netflix. What the streaming pioneer did for TV, the Los Angeles startup wants to do to your underwear drawer. The goal is to provide monthly subscribers with the staples they love while delivering elements of surprise - Think briefs with donuts and dinosaurs - right to your doorstep.
- Michael Serbinis: What I've Learned — Visionary Entrepreneur, investor and CEO and Founder of the new healthcare startup, LEAGUE, Michael Serbinis shares what he learned building three disruptive startups, selling two of them and working with Kimbal and Elon Musk.
- Seedling Relies on Childhood Curiosity to Inspire a Creative Team — On a recent flight home, I spent over an hour browsing a children’s play website, completely enamored by sets like Design Your Own Superhero Cape and Invent Your Own Insects. After sharing Seedling with everyone I know, despite few of my friends having children, I wondered why the brand struck a such a meaningful chord with me.
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