How Relentless Innovator do it by Moe Abdou

As consumers, we love products and services that are new, better and different.  As entrepreneurs and senior executives, we thrive on producing innovations that 'wow' our customers.  The trick, however, is figuring out a way to do it within a predictive model.  We marvel at the rapid and consistent innovation coming from the likes of Apple, Google and P&G; yet few of us will ever know the secret of how they really do it.  Ovo Innovation consultant, Jeffrey Phillips has discovered that it's culture and people that distinguish relentless innovators from the rest.  For them, innovation is   'business as usual', and its the discipline that fuels everything and everyone in the organization.  In this segment, Jeffrey Phillips shares what works and what doesn't - 


Further Reading
  • How MeUndies Made Merchandising Their Competitive Advantage — When MeUndies thinks about their underwear subscription service they compare themselves to Netflix. What the streaming pioneer did for TV, the Los Angeles startup wants to do to your underwear drawer. The goal is to provide monthly subscribers with the staples they love while delivering elements of surprise - Think briefs with donuts and dinosaurs - right to your doorstep.
  • Michael Serbinis: What I've Learned — Visionary Entrepreneur, investor and CEO and Founder of the new healthcare startup, LEAGUE, Michael Serbinis shares what he learned building three disruptive startups, selling two of them and working with Kimbal and Elon Musk.
  • Seedling Relies on Childhood Curiosity to Inspire a Creative Team — On a recent flight home, I spent over an hour browsing a children’s play website, completely enamored by sets like Design Your Own Superhero Cape and Invent Your Own Insects. After sharing Seedling with everyone I know, despite few of my friends having children, I wondered why the brand struck a such a meaningful chord with me.

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