Just Run It! by Moe Abdou

Running a successful business is no easy task, and doing it without a framework is nearly impossible.  As entrepreneurs, we have unbounded ambition; it's the execution where we often fall short.  Dick Cross has been helping underperforming businesses for nearly 25 years and has discovered that success starts at the top.  According to Dick, most CEOs running a business today lack the fundamental principles to excel.  He distills the nuts and bolts to a simple 'back of the envelope' framework that includes customers, positioning, needs and competences.  Listen to Dick describe his approach....


Further Reading
  • How MeUndies Made Merchandising Their Competitive Advantage — When MeUndies thinks about their underwear subscription service they compare themselves to Netflix. What the streaming pioneer did for TV, the Los Angeles startup wants to do to your underwear drawer. The goal is to provide monthly subscribers with the staples they love while delivering elements of surprise - Think briefs with donuts and dinosaurs - right to your doorstep.
  • Michael Serbinis: What I've Learned — Visionary Entrepreneur, investor and CEO and Founder of the new healthcare startup, LEAGUE, Michael Serbinis shares what he learned building three disruptive startups, selling two of them and working with Kimbal and Elon Musk.
  • Seedling Relies on Childhood Curiosity to Inspire a Creative Team — On a recent flight home, I spent over an hour browsing a children’s play website, completely enamored by sets like Design Your Own Superhero Cape and Invent Your Own Insects. After sharing Seedling with everyone I know, despite few of my friends having children, I wondered why the brand struck a such a meaningful chord with me.

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