The Four Desires by Moe Abdou

Happiness is contagious.  And after spending 30 seconds with Rod Stryker, it was clear to me why he wrote his uplifting new book - The Four Desires:  Creating a Life of Purpose, Happiness, Prosperity, and Freedom.  Rod's  inspired to make the world a better place, and his greatest contribution is to equip each of us to pursue our highest calling with every ounce of fiber that we have. 

The Four Desires is a process and a lifestyle.  It starts with perhaps the most important question that each of us faces each morning; clarifying and living our highest purpose.  In coaching entrepreneurs for the first 25 years of my professional career, this was the defining question that seemed so elusive to many.  As I began to explore this topic with Rod, my aha moment emerged when he said, "your purpose is not necessarily about profession.  It's about what you're meant to contribute to the world." 

Never before had anyone made it so clear.  

It's that simple and that difficult.  When we start asking the right questions, the answers suddenly appear and the gateway to happiness doesn't seem so far away.  Listen to Rod discuss the next three desires....


Further Reading
  • How MeUndies Made Merchandising Their Competitive Advantage — When MeUndies thinks about their underwear subscription service they compare themselves to Netflix. What the streaming pioneer did for TV, the Los Angeles startup wants to do to your underwear drawer. The goal is to provide monthly subscribers with the staples they love while delivering elements of surprise - Think briefs with donuts and dinosaurs - right to your doorstep.
  • Michael Serbinis: What I've Learned — Visionary Entrepreneur, investor and CEO and Founder of the new healthcare startup, LEAGUE, Michael Serbinis shares what he learned building three disruptive startups, selling two of them and working with Kimbal and Elon Musk.
  • Seedling Relies on Childhood Curiosity to Inspire a Creative Team — On a recent flight home, I spent over an hour browsing a children’s play website, completely enamored by sets like Design Your Own Superhero Cape and Invent Your Own Insects. After sharing Seedling with everyone I know, despite few of my friends having children, I wondered why the brand struck a such a meaningful chord with me.

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