The Myths of Creativity by Moe Abdou

There are far too many facets of’s relentless innovation factory, but always toping that list is their people; particularly their founder, Jeff Bezos. At the Seattle’s behemoth, it’s always ‘day one’, which translates to a culture that rewards creativity, invention, and a never-ending obsession to serve their customer. Observe a leader at Amazon trying to solve a problem, and you’ll notice that he’ll ‘never accept either/or thinking.’ Instead, it’s about tenaciously pursuing a solution that achieves both results - they rely on deliberate creativity to invent their way out of any box; and their culture continually demonstrates their ability to do so. 
Society has a tendency to label certain profiles and progressive organizations as ‘creative’, still David Burkus might convince you otherwise. In his book, The Myths of Creativity, Burkus debunks 10 common creativity myths, and in the process will show you why Amazon’s imaginative culture is built on this framework.

Further Reading
  • Unveils the Future of Artificial Intelligence — When Dennis R. Mortensen hired his founding team members at, he pitched them by illustrating his vision of a world where everyone has a personal assistant to schedule their meetings. Recognizing the complexity of the challenge, he concluded by saying: “We may die trying.”
  • The Power of Explosive Creation: How to Harness Your Creative Callings — If Steve Martocci could give everyone a fortune cookie with a customized saying inside he’d write: “Lost cookie. Please Return” with his name and address. “Imagine if I managed to reach the billions of people in the world. I’d love to see what kinds of letters I’d get back if I gave them a feedback loop,” he says.
  • How Gatheredtable is Designing an Intuitive Product to Streamline Meal Planning — As someone who suffers from over 50 food intolerances, the convenience of meal delivery and planning services has yet to become a reality for me. While its impossible to accommodate circumstances like this at scale, my family and I are are equally in search of a service to streamline our meal planning efforts.

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