Unrelenting Innovation by Moe Abdou

Earlier this month, I was asked to facilitate a discussion group session with 25 highly accomplished entrepreneurs on the topic of innovation.  The individuals were dynamic and the topic was broad, but for this group of innovators, their life's mantra was to 'innovate or die'; so I was inspired.  

After brief introductions, I thought I'd stimulate the conversation by polling the group for an example of a modern business whom they felt was winning at the innovation game and one who's struggling to keep their edge.  I was astonished when 15 out of the 25 geeks in the room put Apple in the latter category; despite each carrying an Apple product - particularly an iPhone. 

For the next 3.5 hours, we had an inspired conversation that convinced each of us that faster, better and cheaper is just a way of life today, and that no business, including Apple is immune from those expectations.  USC professor Gerard Tellis has devoted his life's work to studying innovation and in his latest book, Unrelenting Innovation: How to Build a Culture for Market Dominance, he talks about why success might actually be a curse. He calls it the 'incumbent's curse', and here's how you can avoid it.


Further Reading
  • x.ai Unveils the Future of Artificial Intelligence — When Dennis R. Mortensen hired his founding team members at x.ai, he pitched them by illustrating his vision of a world where everyone has a personal assistant to schedule their meetings. Recognizing the complexity of the challenge, he concluded by saying: “We may die trying.”
  • The Power of Explosive Creation: How to Harness Your Creative Callings — If Steve Martocci could give everyone a fortune cookie with a customized saying inside he’d write: “Lost cookie. Please Return” with his name and address. “Imagine if I managed to reach the billions of people in the world. I’d love to see what kinds of letters I’d get back if I gave them a feedback loop,” he says.
  • How Gatheredtable is Designing an Intuitive Product to Streamline Meal Planning — As someone who suffers from over 50 food intolerances, the convenience of meal delivery and planning services has yet to become a reality for me. While its impossible to accommodate circumstances like this at scale, my family and I are are equally in search of a service to streamline our meal planning efforts.

back to the blog